Casey Reid — Product Design

B2b Marketplace

B2b Marketplace project preview
Early wireframes and user flows

The Challenge

Process

Discovery

Facilitated collaborative workshops with product and engineering, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

B2b Marketplace

Shipping quality design requires collaboration and iteration. I've learned that . The implications matter for teams and organizations.

Key Takeaway

Whether you're designing your product, this mindset resonates.

Dashboard